Simpo Integrations: Adding User Analytics To Your BI Tool

Written by 
Deirdre Mahon

Ensuring that we offer product integrations to make Simpo users’ lives easier is key. This blog is part one of the unpacking of our upcoming product integrations.

At Simpo, we are always evolving our product to make life easier for our customers and their end users.

Simpo’s purpose is to give SaaS companies refined control over the user journey without writing custom code. We want our users’ end-users to have the smoothest possible ride, from trial signup through becoming a paying customer to becoming an expert and then renewing.

As a no-code platform, we help our customers (Simpo users) who are not engineers – primarily product managers, growth teams and customer success managers – to easily deploy Simpo without investing in development time.

To that end, ensuring that we offer product integrations to make Simpo users’ lives easier is key. This blog is part one of the unpacking of our upcoming product integrations.

Simpo’s Platform Integrations: The Goals and Benefits

The daily workflow of a Simpo user includes a number of other products and tools such as: 

  • Analytics tools (like Mixpanel, Amplitude, and Google Analytics) to track user activity and behavior inside their own product (clicks, logins, visits, feature activity levels, frequency, etc.)
  • Customer Relationship Management (CRM like Salesforce) or user systems of record (like Segment), to pull data from and back to for reporting, by account and user in order to attribute and map activity to important business KPIs.

With this in mind, the goal of our new product integrations is to provide the following:

  1. A holistic picture of user engagement levels

Most companies have a central system or tool where they run analyses and reports to track user activity and overall health. Simpo has valuable data that shows a clearer picture by account and user type. Knowing how users are adopting features and onboarding provides valuable insights. This is useful during trial or post-acquisition as a user progresses from novice to pro.

  1. An easier way to extract event data

With 3rd party integrations, Simpo can help customers more easily access the right data sets and import them to their preferred BI solution. This can be achieved with just a few clicks.

  1. Easy access to engagement data including all the touches that Simpo's platform enables for end-users

Simpo can provide detailed user engagement levels by extracting this data and pulling into the BI tool of choice (Amplitude, GA, Heap) which includes: announcements, walkthroughs, articles viewed/liked, surveys completed and so on.

  1. Support for Google Analytics, Amplitude, Heap and more

How It Works

How to access these integrations? Once you’ve set up your analytics tool of choice, it only takes four easy steps to start linking the products:

  1. Log in to your Simpo account.

2.In the top right corner of your screen, beside your account profile, click on the Configuration icon.


3. In the Configuration page, click on the tab that says Integrations.

4. Click on the icon of the third-party software you’re already using where you’d like Simpo to send data to. You’ll know if the configuration is enabled when you see the icon glow with a green border.

It’s that easy. And if you want to learn more about setting up your product integrations, you can click on the Learn How It Works directly below the Integrations tab.


Look Forward to More Updates

This is just a piece of our new wave of product integrations. There will be more to come.. For more information , don’t hesitate to contact us here.