ActivationGet users to “Aha” faster to increase stickiness and retention
Feature AdoptionHelp users discover and use the features that drive value for them
Self-Service SupportLet users help themselves without leaving the app or submitting tickets
In-App CommunicationLet users know about changes and news without relying on email
Surveys & NPSMeasure feedback and NPS when users are most responsive
Message users right inside your product
Enable your users to quickly find value and get to “aha!” Quickly iterate to optimize your product for growth.
Send a targeted message
Announce a change, update, or promotion when your users are most engaged - with text or video Announcements.
SimpoCare Insight: Relevance
Target messaging by user parameters
Our research shows that announcements get the highest view and click-through rate when users see only messages that are highly relevant to them.
Our most successful customers target announcements to users by params, feature usage, etc. You can even create personalized account-based content.
Create a call-to-action
Invite users to take action – like using a feature, renewing their plan, or signing up for a promotion – with CTA buttons.
SimpoCare Insight: Call-to-Actions
What makes for an effective CTA
The best calls to action grab your users’ attention and make it obvious what to do next. You can achieve this with good design and actionable, short text.
Users are most likely to respond to highly relevant, timely CTAs. One use-case we often see is targeting accounts up for renewal with a clear CTA to upgrade or talk to a CSM.
Invite user input with Surveys
Understand what makes your users tick – with qualitative, open-ended, multiple-choice or NPS Surveys.
SimpoCare Insight: Attention spans
Keeping surveys short and sweet
The average human attention span is now officially less than that of a gold fish. To make sure users respond to your in-app surveys, make them quick to get through.
Customer data shows that keeping surveys to no more than 3-5 questions results in maximum response rates.
Why you’ll love Simpo
Simpo is a game-changer. We use it to make onboarding fast, get higher adoption, and collect feedback without users ever leaving the app.
Before Simpo, users would come in, look around, and get confused. Now we can give them the guidance they need right in the app.
What used to take us 3.5 hours to code and deploy each time now takes us a few minutes with Simpo. It changed the way we build and promote new features.
