ActivationGet users to “Aha” faster to increase stickiness and retention
Feature AdoptionHelp users discover and use the features that drive value for them
Self-Service SupportLet users help themselves without leaving the app or submitting tickets
In-App CommunicationLet users know about changes and news without relying on email
Surveys & NPSMeasure feedback and NPS when users are most responsive
Collect in-app Feedback & NPS
Increase survey response rates and gather insights at the right moment – without relying on email.
Configure NPS triggers
Send out NPS surveys when users are most likely to respond – with time-triggered and action-triggered NPS.
SimpoCare Insight: NPS accuracy
Sending NPS at the right moment
NPS is an effective leading indicator of churn, retention, and account expansion. It is therefore critical to make sure that you’re getting accurate responses to NPS surveys.
Our research shows that users are most likely to give representative answers when asked a question in-context. That’s why we recommend targeting NPS based on a combination of both user action and frequency.
Send out qualitative surveys
Go beyond the quantitative. Send out polls with open-ended questions, multiple choice and more – with custom Surveys.
SimpoCare Insight: Quality responses
Asking well-constructed questions
Qualitative questions are a great way to understand how your users think and what matters to them. But poorly constructed survey questions can create unwanted bias.
To get quality responses, be strategic about wording. Our research shows that using words like “how”, “what”, and “describe” promotes open-ended, quality responses.
Analyze feedback
Once you’ve collected data, it’s time to make sense of it. Use Survey Analytics to gather insights and take action.
SimpoCare Insight: Learn from data
Turning responses into insights
Once you’ve done the work to formulate the right questions, it’s time to gather insights from your data.
Begin by reading through a few responses, then map out general categories they fall into. This will help you build a mental model of response trends you can take action on.
Why you’ll love Simpo
Simpo is a game-changer. We use it to make onboarding fast, get higher adoption, and collect feedback without users ever leaving the app.
Before Simpo, users would come in, look around, and get confused. Now we can give them the guidance they need right in the app.
What used to take us 3.5 hours to code and deploy each time now takes us a few minutes with Simpo. It changed the way we build and promote new features.
